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1 advertising board
Экономика: рекламный совет -
2 advertising board
English-Russian dictionary of football terms > advertising board
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3 advertising board
English-russian dctionary of contemporary Economics > advertising board
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4 board
1. n1) правление; совет; коллегия2) брит. министерство3) борт (корабля)4) доска; щит
- administration board
- advertising board
- advisory board
- Big Board
- big board
- broker's board
- council board
- editorial board
- equalization board
- examining board
- executive board
- fact-finding board
- fascia board
- Federal Farm Loan Board
- Federal Maritime Board
- Federal Reserve Board
- full board
- government patent board
- harbour board
- judicial board
- management board
- managerial board
- managing board
- marketing board
- municipal board
- National Industrial Conference Board
- product-control board
- product-quality board
- publicity board
- quotation board
- railway board
- supervisory board
- Technical Assistance Board
- Trade and Development Board
- board of administration
- Board of Admiralty
- board of appeals
- board of arbitration
- board of auditors
- board of brokers
- Board of Banking Supervision
- board of complaint
- board of creditors
- Board of Customs and Excise
- board of directors
- board of equalization
- board of examiners
- board of governors
- Board of Governors of the Federal System
- Board of Health
- Board of Inland Revenue
- board of justices
- board of management
- board of supervisors
- Board of Trade
- board of trustees
- board and lodging
- on board
- free on board
- on board a ship
- join the board
- place on board
- put up on the board
- sit on the board as a representative of the bank
- take on board2. vсадиться на корабль; амер. садиться в поезд, на самолет -
5 advertising
реклама; рекламирование; рекламный♦ advertising-to-sales (A/S) "реклама-сбыт" (показатель)♦ adversary advertising противодействующая реклама♦ arena advertising реклама на щитах, размещенных по периметру стадиона♦ awareness-building advertising реклама для создания осведомленности♦ bait advertising реклама "с наживкой"; искушающая реклама♦ "bait and switch" advertising многообещающая завлекающая реклама, по которой купить товар на объявленных условиях очень сложно♦ block advertising реклама в специальных блоках в перерывах между программами♦ comparative advertising сравнительная реклама; реклама, использующая сравнение с другим (собственным или чужим) товаром♦ consumer advertising потребительская реклама; реклама, направленная на конечного потребителя♦ coop(erative) advertising совместная реклама производителя и дилера (оплачиваемая обычно 50:50)♦ corporate advertising корпоративная реклама; имиджевая реклама♦ crossruff advertising коллективная реклама♦ deceptive advertising дезинформирующая покупателя реклама♦ direct advertising прямая реклама; реклама, раскладываемая непосредственно в почтовые ящики потребителей♦ drip advertising "капающая" реклама; реклама постоянно появляющаяся в одном и том же СМИ (может быть одним и тем же размером, в одном и том же месте, в один и тот же день и т.д.)♦ free editorial advertising реклама за счет издателя♦ general advertising общая реклама нескольких компаний, действующих в одной сфере; массовая реклама; общенациональная реклама♦ goodwill advertising имиджевая реклама♦ horizontal advertising совместная реклама производителей из одной сферы♦ litter-bin advertising реклама на мусорных урнах♦ mail-order advertising реклама посылочной торговли♦ natural break advertising реклама в естественных перерывах между программами♦ position media advertising наружная реклама♦ scene advertising рекламная распродажа♦ self advertising самореклама♦ shirt-board advertising реклама на вкладках для воротничков мужских рубашек (вставляемых в прачечных после стирки для сохранения формы)♦ show-window advertising витринная реклама♦ sky advertising воздушная реклама; реклама на буксируемых в небе транспарантах, на воздушных шарах, самолетах и т.д.♦ special occasion advertising реклама, использующая различные общественные мероприятия♦ undisplay advertising строчная рубричная реклама♦ vertical advertising вертикальная реклама; совместная реклама производителя и дистрибьютора♦ walking advertising "ходячая реклама"; человек, носящий рекламный щит, транспарант и т.д. -
6 Advertising Standards Board of Finance
Сокращение: ASBOFУниверсальный англо-русский словарь > Advertising Standards Board of Finance
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7 advertising review board
Универсальный англо-русский словарь > advertising review board
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8 National Advertising Review Board
орг.сокр. NARB рекл., амер. Национальный рекламный комитет*, Национальная комиссия по наблюдению за рекламной деятельностью* (создана в 1971 г. по инициативе Национального совета по наблюдению за рекламной деятельностью с целью поддержания правдивости и точности национальной рекламы; совместно с Отделом общенациональной рекламы, является частью двухуровневой системы по контролю за рекламной деятельностью; система работает следующим образом: когда появляется заявление о недобросовестной или вводящей в заблуждение рекламе, оно сначала расследуется Отделом общенациональной рекламы; если рекламодатель или сторона, подавшая жалобу, не согласны с решением Отдела общенациональной рекламы, то претензия передается на рассмотрение Национального рекламного комитета; если Комитет принимает сторону рекламодателя, то дело закрывают, в противном случае от рекламодателя требуют изменить оспариваемую рекламу и предупреждают, что если он не сделает этого, то дело будет передано в соответствующий государственный орган)See:
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abbrev.: NARB National Advertising Review Board Национальный совет по рекламе: общенациональная организация, которая помогает регулировать рекламный бизнес путем рассмотрения проблем раскрытия информации и правдивости рекламы; содействует выполнению рекламными компаниями правил и предписаний Федеральной торговой комиссии (США).* * *Англо-русский экономический словарь > National Advertising Review Board
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9 national advertising
рекл. общенациональная реклама, реклама в масштабе страны (рекламирование на территории всей страны, в отличие от рекламирования в отдельных районах)See:National Advertising Benevolent Society, National Advertising Division, National Advertising Division of the Council of Better Business Bureaus, National Advertising Review Board, National Advertising Review Council, regional advertising, local advertising* * *1. реклама промышленной или оптовой фирмы2. любая реклама в средствах распространения рекламы, имеющих распространение по всей стране3. реклама любого патентованного или зарегистрированного товара, который может быть в принципе реализован розничными торговыми предприятиями по всей стране -
10 review board
1) упр. комиссия [комитет\] по рассмотрению (независимое подразделение или орган в структуре какой-л. организации, функции которого заключаются в рассмотрении заявок, обращений, жалоб, просьб и т. п. и принятии по ним положительных или отрицательных решений)The Workers' Compensation Review Board handles appeals of decisions concerning the claims of workers and dependants of deceased workers. — Комиссия по рассмотрению компенсационных претензий сотрудников работает с апелляциями на решения о компенсационных выплатах, поданными сотрудниками и родственниками умерших сотрудников.
2) упр. наблюдательная комиссия [комитет\], комитет [комиссия\] по надзору [наблюдению\] (независимое подразделение или орган в структуре какой-л. организации, функции которого заключаются в наблюдении за какой-л. деятельностью, ее оценке на предмет соответствия законам, нормам и правилам)See: -
11 National Advertising Division
орг.сокр. NAD рекл., амер. Отдел общенациональной рекламы (Совета бюро по улучшению деловой практики [совершенствованию бизнеса\])* (совместно с Национальным рекламным комитетом, является частью двухуровневой системы по контролю за рекламной деятельностью; система работает следующим образом: когда появляется заявление о недобросовестной или вводящей в заблуждение рекламе, оно сначала расследуется Отделом общенациональной рекламы; если рекламодатель или сторона, подавшая жалобу, не согласны с решением Отдела общенациональной рекламы, то претензия передается на рассмотрение Национальной комиссии по наблюдению за рекламной деятельностью, которая выносит окончательное решение)Syn:See:Англо-русский экономический словарь > National Advertising Division
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12 National Advertising Review Council
орг.сокр. NARC рекл., амер. Национальный cовет по наблюдению за рекламной деятельностью* (специальный орган саморегулирования, целью которого является стимулирование точности и правдивости в рекламе; Совет придерживается принципов государственного невмешательства в рекламную деятельность, содействует разрешению споров между рекламодателями-конкурентами и распространению мнения о достоверности рекламы)See:Англо-русский экономический словарь > National Advertising Review Council
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13 American Advertising Museum
Бесплатный музей в г. Портленде, шт. Орегон, крупнейший в стране музей, посвященный истории рекламы. Самые различные экспонаты, от человека-рекламы [ sandwich board] до телевизионной рекламы [ commercial]English-Russian dictionary of regional studies > American Advertising Museum
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14 Broadcast Advertising Standards Board of Finance
Сокращение: BASBOF, Комитет по финансированию рекламных стандартов вещания (Организация Великобритании, занимающаяся регулированием рекламных стандартов вещательных СМИ)Универсальный англо-русский словарь > Broadcast Advertising Standards Board of Finance
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15 National Advertising Review Board
1) Общая лексика: Национальный совет по наблюдению за рекламной деятельностью (учреждён в 1971 г.; организация рекламодателей, рекламных агентств и средств рекламы, которая рассматривает жалобы в связи с вводящей в заблуждение или лжи)Универсальный англо-русский словарь > National Advertising Review Board
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16 shirt-board advertising
Реклама: реклама на вкладках для воротничков (вставляют после стирки в прачечных для сохранения формы воротников мужских рубашек), реклама на прокладках для воротничковУниверсальный англо-русский словарь > shirt-board advertising
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17 National Advertising Review Board
English-Russian media dictionary > National Advertising Review Board
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18 National Advertising Review Board
English-Russian dictionary of Arts > National Advertising Review Board
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19 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
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маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
20 national
1. прил.1) общ. национальный, общенациональный, народный (относящийся к данной стране, народу в целом; в отличие от местного, регионального, международного)national law — национальное [внутригосударственное\] право
Syn:See:international, transnational, supranational, domestic, national accordance, national account, national accounts, national affairs, national administration 2), national advertising, national agreement, national assent, National Automated Accounting Research System, national bank 2), national bolshevism, national brand, national campaign, national central bank, National Change of Address, national character, national communism, national communist, National Competition Policy, national competitive bidding, national consent, national consumption, National Counterintelligence Executive, national currency, National Development Bond, National Disability Development Initiative, national distribution, national distributor, national economic accounting, national economics, National Exchange Market System, national firm, National Flood Insurance Program, national government, national harmony, national idea, national identity, national income, National Institutional Delivery System, National Insurance, national interest, national launch, national legitimacy, national market, national marketer, national marketing, national minimum wage, national nominating convention, national non-domestic rate, national numbering agency, national origins system, national origins quota system, national ownership 2), national patent, national patent law, national policy, national policy, national politics, national product, national promotion, National Public Accountant, national question, national reconciliation, national retailer, national sales force, national sales manager, national savings, National Secretary's Day, national security, national self-consciousness, national self-determination, national service, National Socialism, national sovereignty, national tax policy, national taxes, national trademark, national treatment, National Vocation Qualification, national wealth, national wholesaler, National Westminster Bank Ltd. v. Holesowen Presswork and Assemblies Ltd., National Association of Securities Dealers Rules of Fair Practice, National Bank Act, National Banking Act, National Exchange Market System Act, National Flood Insurance Act, National Health Service Reorganization Act 1973, National Housing Act, National Income and Product Accounts, National Labor Relations Act, National Minimum Wage Act 1998, National Trade Estimate Report, National Trade Estimate Report on Foreign Trade Barriers, National Advertising Benevolent Society, National Advertising Division, National Advertising Division of the Council of Better Business Bureaus, National Advertising Review Board, National Advertising Review Council, National Advisory Council on International Monetary and Financial Policies, National Aeronautics and Space Administration, National Agricultural Statistics Service, National Alliance for Insurance Education & Research, National Alliance for Insurance Education and Research, National Alliance Research Academy, National and Local Government Officers' Association, National Assembly, National Association for Variable Annuities, National Association of Accountants, National Association of Colleges and Employers, National Association of Corporation Schools, National Association of Corporation Training, National Association of Cost Accountants, National Association of Employment Managers, National Association of Export Companies, National Association of Federal Credit Unions, National Association of Health Underwriters, National Association of Independent Insurance Adjusters, National Association of Independent Insurers, National Association of Insurance and Financial Advisors, National Association of Insurance Brokers, National Association of Insurance Commissioners, National Association of Insurance Women, National Association of Investment Clubs, National Association of Investment Companies, National Association of Investors Corporation, National Association of Life Underwriters, National Association of Mutual Insurance Companies, National Association of Pension Funds, National Association of Personal Financial Advisors, National Association of Professional Insurance Agents, National Association of Professional Surplus Lines Offices, National Association of Public Insurance Adjusters, National Association of Purchasing Managers, National Association of Recording Merchandisers, National Association of Regulatory Utility Commissioners, National Association of Schoolmasters and Union of Women Teachers, National Association of Securities Dealers, National Association of Securities Dealers and Investment Managers, National Association of Securities Dealers Automated Quotation, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, 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Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers2) общ. государственный (финансируемый и/или контролируемый государством; в отличие от частного)national library — государственная [национальная\] библиотека
See:national administration 1), national bank 1), national curriculum, national debt, national ownership 1), national property, national treasury, National Archives and Records Administration, National Cemetery Administration2. сущ.общ. подданный, гражданин (какого-л. государства)fellow nationals, one's own nationals — сограждане, соотечественники
See:specially designated national, Convention on the Settlement of Investment Disputes between States and Nationals of Other States, resident 2. 2)
* * *
1) национальный, относящийся к данному государству, народу; 2) внутренний, в отличие от международного.
См. также в других словарях:
advertising board — UK US noun [C] (also A board) MARKETING ► BILLBOARD(Cf. ↑billboard) … Financial and business terms
Advertising board — An advertising board, or A board, is usually a term reserved for the advertising hoardings seen at football (soccer) matches, although there are other more general forms such as billboards and posters.Advertising boards first appeared around… … Wikipedia
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Board wargame — A board wargame is a wargame with a set playing surface or board, as opposed to being played on a computer, or in a more free form playing area as in miniatures games. This type of game got its start in 1954 with the publication of Tactics , and… … Wikipedia
Advertising, marketing, and branding — Fashion advertising and marketing, it could be argued, dates back to ancient Mesopotamia when wall carvings and drinking vessels served as advertisements for the fashion of the times. Later, paintings of aristocrats in fashionable dress provided… … Historical Dictionary of the Fashion Industry
BOARD International — Infobox Company company name = BOARD International company type = Limited company foundation = 1994 location = Lugano, Switzerland industry = Business Intelligence, Performance Management products = Board 6.0 homepage = [http://www.board.com/ www … Wikipedia
Criticism of advertising — Advertising is a form of communication intended to persuade an audience to purchase or take some action upon products, ideals, or services. While advertising can be seen as necessary for economic growth, it is not without social costs.… … Wikipedia